According to a new report by Expert Market Research titled, “India Frozen Finger Chips Market Size, Share, Analysis, Report and Forecast 2024-2032″, the India frozen finger chips market grew significantly in 2023. Aided by the growing affinity for western-style fast foods and the increasing prominence of quick-service restaurants (QSRs), the market is projected to further grow at a CAGR of 20% between 2024 and 2032.
Frozen finger chips, commonly known as French fries or simply fries, are thin strips of potatoes that are deep-fried and frozen to maintain freshness and extend shelf life. They serve as a popular snack or side dish across various dining settings, from casual eateries to more formal restaurants. In India, these chips have gained immense popularity due to their delightful taste, convenience, and the growing western influence in food preferences.
A key driver for the escalating India frozen finger chips market growth is the soaring popularity of fast-food chains like McDonald’s, KFC, and Burger King. These QSRs, which often serve fries as an integral part of their menu, have become more ubiquitous across major cities and even in tier 2 and tier 3 towns. This expansion has paved the way for a surge in demand for frozen finger chips.
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Another contributing factor to the rising demand for frozen finger chips in India is the rapid urbanisation and the hectic lifestyles of city dwellers. With time becoming a luxury, many urbanites look for ready-to-cook and convenient food options that do not compromise on taste. Frozen finger chips, which can be stored for extended periods and cooked swiftly, fit perfectly into this paradigm, offering both taste and convenience.
Moreover, the continuous innovation in flavours, catering to the Indian palate, has further spurred India frozen finger chips market demand. Brands are consistently launching variants infused with Indian spices, such as peri-peri, masala, and chili, thereby appealing to local tastes while keeping the western snack’s essence intact.
In addition to QSRs and urban lifestyles, the burgeoning retail sector, particularly supermarkets and hypermarkets in India, has significantly impacted the frozen finger chips market. The growth and expansion of organised retail have made frozen foods, including finger chips, more accessible to the average consumer. Enhanced cold storage facilities and the increasing penetration of refrigerators in Indian households also play pivotal roles in influencing the India frozen finger chips market outlook.
India Frozen Finger Chips Market Segmentation
The market can be divided based on type, distribution channel, application, and end use.
Market Breakup by Type
• Plain
• Masala/Seasoned
Market Breakup by Distribution Channel
• Distributors
• Direct Purchase
• Hypermarket and Supermarket
• Convenience Store
• Online
• Others
Market Breakup by Application
• Institutional
• Retail
Market Breakup by End Use
• Quick Service Restaurants (QSR)
• Household
• Pub, Bar, Club, and Lounge (PBCL)
• Restaurants
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India frozen finger chips market. Some of the major players explored in the report by Expert Market Research are as follows:
• McCain Foods Limited
• Iscon Balaji Foods Private Limited
• ITC Limited
• Gujarat Cooperative Milk Marketing Federation (Amul)
• Godrej Agrovet Limited
• HyFun Foods
• Others
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